With Dove Men+Care renewing its partnership with the Wallabies in 2025, Mister Brown Co. was tasked with creating Digital and Print assets to run in line with The British & Irish Lions Tour in 2025.

Dove Men+Care is built on the ethos that care makes a man stronger. It redefines traditional masculinity by focusing on self-care, empathy, and emotional strength, rather than just physical power. We integrated this philosophy into messaging and product visuals.

These assets spanned from OOH ads running in high traffic locations, to coasters and pub screens while you were watching the game. In conjunction, we were also tasked with creating social media posts running for the duration of the tour.