Mister Brown Co. partnered with LYNX for its biggest POS activations of 2024! A dynamic 24-hour takeover of Woolworths Town Hall in Sydney’s CBD for it’s Fine Fragrance Collection launch, featuring prominent Australian music producer and LYNX Brand Ambassador FISHER across all large format signage and POS.

We designed a full-store branding solution consisting of 3D archways, outdoor panels and decals, custom POS assets like illuminated aisle frames and ‘lift and smell’ displays of LYNX’s Fine Fragrance Collection, Blue Lavender, Black Vanilla, Aqua Bergamot, Emerald Sage and Copper Santal.

This activation was nominated Best use of Customer Insights at Cartology’s 2024 Campaign of the Year Awards, as well as a bunch of awards at the 2025 Shop! ANZ Awards - winning Gold for Best Retail Temporary Display, Silver for Best Retailer Exclusive Display and Bronze for Best Use of Retail Media.