Embracing the end of Summer is hard if you’re a lover of sunshine and more importantly Ice Cream. Mister Brown Co. was tasked to help hold onto those Summer Vibes with Streets Solero ‘ Taste the Summer’ Digital OOH Campaign across sites in New Zealand.

The brief was simple - capture the taste of summer using bright colours, delicious fruit and the promise of the unmistakable exotic fruit coating of Solero.

This activation ran across over 20 sites across New Zealand covering Street and Freeway sites as well as Print Posters and In Store Digital screens.