One of Unilever’s largest releases of 2025; OMO WonderWash delivered a breakthrough laundry innovation for consumers preferring quick washes. To capture the spirit of speed, the campaign features none other than the fastest man on earth - Usain Bolt, proving that fast just got better.

Our job was the truly mammoth task in rolling out all POS across all supermarkets in ANZ, Digital OOH, Billboards, Social Media and a full takeover of WoolWorths Town Hall in Sydney’s CBD.

The results speak for themselves; 64% incremental sales, achieving a 4% liquid share in the first 6 months.