For the release of LYNX’s new Fine Fragrance Cherry Spritz in 2025, Mister Brown Co. was thrilled to work on a nation-wide OOH rollout positioning the scent as a premium, cologne-quality alternative to designer perfumes, specifically targeting Gen Z Aussies with a cheeky warning of ‘making you irresistible’.

The campaign was heavily supported by digital OOH, large format murals and Gold Coast Light Rail wraps to create unmissable high brand visibility coinciding with 2025 Schoolies on the Gold Coast following LYNX’s own social media dating show ‘Scented Love’.